Freshlook launched their new pupil-enhancing circle lens, and together with Laneige, threw makeover parties for journalists and bloggers, here at
seen@dempsey.
Their very cool Colour Studio photobooth, which takes a photo of you and digitally changes your eye colour. The girls could "try out" their different coloured lenses and the new Illuminate.
Must be amused at how dramatic turquoise-coloured eyes are.
Valerie from CIBA Vision talked about how natural and effortless it is to enhance one's eyes with Freshlook Illuminate. The intention is to keep Illuminates a beauty secret; nobody should be able to put their finger on why your eyes look bigger and glossier.
Then the Laneige makeup artist explained the science behind Laneige's new eye-care mask. Taking care of our "apple zone", or the eye region, is important not only for the sake of beauty, but for health.
Then he did a live demonstration of natural, eye-enhancing makeup, on Evonne, the Freshlook ambassador.
Most girls are afraid of looking too heavily made-up on a regular day, or spending too much time on makeup in the morning. The makeup maestro explained that understanding our face shape would help us get ready in five minutes flat, and that with the right techniques and mix of textures, we could have naturally-enhanced eyes without looking old or over-the-top.
Evonne after her natural-look makeover
Then it was the bloggers' turn to get their makeovers! Each person was fitted with the right lenses by an optometrist.
Suhana Harith, CLEO's Next Top Blogger, happy with her Freshlook Illuminates and makeover
Dorothy from
Fashionation, post-Illuminates makeover, still looking fresh and natural
Altogether now!
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